Privacy Policy

How PetsAlpha.com handles your information.

Last updated: October 27, 2026

Who Operates This Website

PetsAlpha.com is operated by Brilto Media LLC, 30 N Gould St, Ste 42897, Sheridan, WY 82801, United States (registered address of record — not a physical office open to visitors). Wyoming Registration Number: 2025-001783352. Contact: contact@petsalpha.com.

The website is hosted by Vercel Inc.. Vercel's servers may be located in the United States and other countries.

Information We Process

Pets Alpha is a static, content-based website. We do not have user accounts, newsletters, advertising networks or social media integrations. The information we process is limited to:

• Browsing data — standard infrastructure logs kept by our hosting provider (such as pages visited, device type and IP address), used for security, reliability and aggregated performance measurement.
• Aggregated analytics — Vercel Web Analytics (cookie-less, aggregated) on some pages; and PostHog (US cloud) on our interactive decision guides, configured in memory-only mode: no cookies, no persistent identifiers and no session recording.
• Communications — the content of emails you send to contact@petsalpha.com, used only to respond to your inquiry.

Legal Basis (EEA and UK)

Where the GDPR or UK GDPR applies, we process browsing and aggregated analytics data on the basis of our legitimate interest in operating and improving the website, and we process your emails in order to respond to you. You can object to the processing of your data at any time by writing to us.

How We Share Information

We share information only with service providers who help us operate the site (hosting and analytics), and only as necessary for those services. We do not sell personal information and we do not share it with advertisers.

Your Rights

Depending on where you live, you may have the right to access, correct, delete or restrict the processing of your personal information, to object to processing, and to lodge a complaint with your local data protection authority. To exercise any of these rights, contact us at contact@petsalpha.com.

Children

This website is a general-audience resource and is not directed at children.

Changes to This Policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised.

Contact

Questions about this policy can be sent to contact@petsalpha.com.